PUBLIC RELATIONS: INCORPORATING SOCIAL MEDIA AND MULTIMEDIA

PUBLIC RELATIONS: INCORPORATING SOCIAL MEDIA AND MULTIMEDIA

Description

lWe’re often asked, “Are you a PR agency or a Social Media agency?”  We suggest that that’s immaterial.  We do both.  The disciplines are merging. But the question is: how about a case study to illustrate how “PR” and “Social Media” can work in tandem?

Even seasoned PR pros need to keep up with new technologies and platforms that are constantly changing the way we communicate. But with these new platforms come new questions and best practices for outreach, promotion, and reputation management.

In this class, learn how to develop online video, social media updates, and multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.

Objectives

* Understand how to align your social media strategy against business objectives

* Understand the risks of social media and plan effective strategies to manage your reputation online

* To be able to apply a rigorous planning process to all stages of the social media lifecycle

* To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity

* To be able to measure the success of your social media activity

Outline

* The New Media Trends 2012

* The linkage between public relations and technology

* How to understand the online community that you want to connect

* The shift in public relations to incorporate social and multimedia tools.

* Optimizing the social media tools: Twitter, Facebook, YouTube, and smaller niche tools

* How to produce and package multimedia digital press releases

* What keywords you should include to get top search engine rankings

* How to find, reach, and pitch key bloggers and influencers

* Create a social media release

* The Measurement of Social Media Activities

Who Should Attend

This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.

METODE TRAINING

1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games

Jadwal Training Update di Tahun 2023

Training Bulan Januari : 10-11 Januari 2023
Training Bulan Februari : 7-8 Februari 2023
Training Bulan Maret : 7-8 Maret 2023
Training Bulan April : 18-19 April 2023
Training Bulan Mei : 16-17 Mei 2023
Training Bulan Juni : 6-7 Juni 2023
Training Bulan Juli : 11-12 Juli 2023
Training Bulan Agustus : 22-23 Agustus 2023
Training Bulan September : 12-13 September 2023
Training Bulan Oktober : 10-11 Oktober 2023
Training Bulan November : 7-8 November 2023
Training Bulan Desember : 5-6 Desember 2023

Jadwal tersebut juga dapat disesuaikan dengan kebutuhan calon peserta

LOKASI PELATIHAN  :

• Yogyakarta, Hotel Dafam Malioboro (7.250.000 IDR / participant)
• Jakarta, Hotel Amaris Tendean (7.750.000 IDR / participant)
• Bandung, Hotel Golden Flower (7.750.000 IDR / participant)
• Bali, Hotel Ibis Kuta (8.500.000 IDR / participant)
• Lombok, Hotel Jayakarta (8.750.000 IDR / participant)

INVESTASI TRAINING

Investasi Pelatihan tahun 2022 ini :

Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan di Diorama untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):

• FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
• FREE Transportasi Peserta ke tempat pelatihan .
• Module / Handout
• FREE Flashdisk
• Sertifikat
• FREE Bag or bagpackers (Tas Training)
• Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
• 2xCoffe Break & 1 Lunch, Dinner
• FREE Souvenir Exclusive

Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.

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