PUBLIC RELATIONS: INCORPORATING SOCIAL MEDIA AND MULTIMEDIA
PUBLIC RELATIONS: INCORPORATING SOCIAL MEDIA AND MULTIMEDIA
Description
lWe’re often asked, “Are you a PR agency or a Social Media agency?” We suggest that that’s immaterial. We do both. The disciplines are merging. But the question is: how about a case study to illustrate how “PR” and “Social Media” can work in tandem?
Even seasoned PR pros need to keep up with new technologies and platforms that are constantly changing the way we communicate. But with these new platforms come new questions and best practices for outreach, promotion, and reputation management.
In this class, learn how to develop online video, social media updates, and multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.
Objectives
* Understand how to align your social media strategy against business objectives
* Understand the risks of social media and plan effective strategies to manage your reputation online
* To be able to apply a rigorous planning process to all stages of the social media lifecycle
* To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
* To be able to measure the success of your social media activity
Outline
* The New Media Trends 2012
* The linkage between public relations and technology
* How to understand the online community that you want to connect
* The shift in public relations to incorporate social and multimedia tools.
* Optimizing the social media tools: Twitter, Facebook, YouTube, and smaller niche tools
* How to produce and package multimedia digital press releases
* What keywords you should include to get top search engine rankings
* How to find, reach, and pitch key bloggers and influencers
* Create a social media release
* The Measurement of Social Media Activities
Who Should Attend
This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.
METODE TRAINING
1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games
Jadwal Pelatihan CV Diorama Success Tahun 2025
- Training Bulan Januari : 16-17 Januari 2025
- Training Bulan Februari : 13-14 Februari 2025
- Training Bulan Maret : 5-6 Maret 2025
- Training Bulan April : 24-25 April 2025
- Training Bulan Mei : 21-22 Mei 2025
- Training Bulan Juni : 11-12 Juni 2025
- Training Bulan Juli : 16-17 Juli 2025
- Training Bulan Agustus : 20-21 Agustus 2025
- Training Bulan September : 17 – 18 September 2025
- Training Bulan Oktober : 8-9 Oktober 2025
- Training Bulan November : 12-13 November 2025
- Training Bulan Desember : 17-18 Desember 2025
Catatan: Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta. Peserta dapat mengajukan tanggal pelaksanaan pelatihan.
LOKASI
REGULER TRAINING
- Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
- Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
- Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (7.500.000 IDR / participant)
ONLINE TRAINING VIA ZOOM
INVESTASI
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Catatan: Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Benefit Apa Saja yang Didapatkan Peserta Pelatihan?
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Transportasi Peserta ke tempat pelatihan
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or backpack (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2x Coffee Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
FAQ tentang CV Dior
Q : Berapa minimal running pelatihan ini ?
A : Pelatihan ini akan running idealnya minimal dengan 2 peserta, tetapi bisa disesuaikan dengan kebutuhan peserta
Q : Apakah bisa jika saya hanya ingin pelatihan sendiri aja / private course ?
A : Bisa, kami akan membantu menyelenggarakan pelatihan 1 hari jika ada persetujuan dari klien
Q : Dimana saja pelatihan biasanya di selenggarakan?
A : Pelatihan kami selenggarakan di beberapa kota besar di Indonesia seperti Bandung, Jakarta, Yogyakarta, Surabaya, Malang, Bali, Lombok dan beberapa negara seperti Singapore dan Malaysia
Q : Apakah bisa diselenggarakan selain di kota lain?
A : Penyelenggaraan pelatihan bisa diadakan di kota lain dengan minimal kuota 5 orang setiap kelas
Q : Apakah bisa juga diselenggarakan secara IHT/ In House Training di Perusahaan klien ?
A : Bisa diselenggarakan secara IHT di Perusahaan klien
Q : Apakah jadwal bisa disesuaikan dengan kebutuhan klien ?
A : Jadwal pelatihan dapat di sesuaikan dengan kebutuhan klien.
Materi, Lokasi dan Jadwal Pelatihan Bisa Berubah Sewaktu-waktu dan disesuaikan Dengan Kondisi Peserta, dimohon untuk Melakukan Konfirmasi untuk Segala Bentuk Perubahan, agar Tidak Terjadi Miskomunikasi. Segera Daftar Pelatihan, Ada Diskon Spesial Hanya Bulan Ini.
