Pelatihan Strategic Brand Building
Strategic Brand Building
Pelatihan Strategic Brand Building
OUTLINE
Session 1 : Brand and branding concepts
* The philosophy of branding: Naming and Trusting
Session 2 : How to build successful brands
* R&D, In line with the 4 Ps’, Planning & Actuating
Session 3 : Successful local & global brands.
* Success stories of international & local brands. Why?
Session 4 : Segmenting & targeting markets.
* Brand mapping. How to.
Session 5 : Brand positioning and brand personality
* Brand perception and giving life to a brand
Session 6 : Brand communication strategy
* Advertising, sales promotion, special events
Session 7 : Stakeholders & customer relationship management.
* The role of management & agencies. Building customer relations
Session 8 : Managing brand loyalty.
* Emphasizing to building trust & quality development
Objectives Pelatihan Strategic Brand Building
* Memahami basic marketing concepts, termasuk product management
* Memahami concepts brand building
* Memahami communication strategy
* Memahami concept strategy memelihara suatu merek produk
* Pada akhir pelatihan dapat mengkreasi brand baru.
Peserta Pelatihan Strategic Brand Building
Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees
METODE TRAINING
1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games
JADWAL TRAINING 2022
18-19 Januari 2022
22-23 Februari 2022
15-16 Maret 2022
19-20 April 2022
23-24 Mei 2022
14-15 Juni 2022
12-13 Juli 2022
23-24 Agustus 2022
13 – 14 September 2022
11-12 Oktober 2022
8 – 9 November 2022
29-30 November 2022
13-14 Desember 2022
Jadwal tersebut juga dapat disesuaikan dengan kebutuhan calon peserta
LOKASI PELATIHAN :
- Yogyakarta, Hotel Dafam Malioboro (7.250.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (7.750.000 IDR / participant)
- Bandung, Hotel Golden Flower (7.750.000 IDR / participant)
- Bali, Hotel Ibis Kuta (8.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (8.750.000 IDR / participant)
INVESTASI TRAINING
Investasi Pelatihan tahun 2022 ini :
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Pelatihan di Diorama untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Transportasi Peserta ke tempat pelatihan .
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.
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