PELATIHAN VALUE ADDED MARKETING STRATEGI
VALUE ADDED MARKETING STRATEGI
PELATIHAN VALUE ADDED MARKETING STRATEGI
OBJECTIVES
1. Define the concept and scope of strategic marketing.
2. Apply the concept of market segmentation.
3. Understand the principles of Blue Ocean Strategies.
4. Develop the components of the strategic marketing plan.
COURSE CONTENT PELATIHAN VALUE ADDED MARKETING STRATEGI
The Marketing Concept
* Scope and Functions
* A New Approach to Marketing
* Competitive Pressures Changing the World
* The Smart Bomb Strategic Approach
The Market Segmentation
* The Gap Growth Analysis Matrix
* Optimal Segments: Multifactor Analysis
* Enterprise Growth Segmentation Opportunities
* Analyzing Segments Attractiveness and the Company Capability Related to Them
* Drawing the Segment Selection Matrix
Blue Ocean Strategies
* The Principles of Blue Ocean Strategies
* Moving from Red Ocean to Blue
* Formulating a Blue Ocean Strategy
* Reconstruct Market Boundaries
* Reach Beyond Existing Demand
The Business Situation Analysis
* SWOT Analysis
* Competitive Analysis
* Environmental Analysis
Strategic Marketing Planning
* Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
* The Marketing Planning Process
Strategy Development
* Considering Different Strategic Alternatives
* Analyzing Different Marketing Strategies
* Formulating Long Term Marketing Goals
* Selecting and Developing the Marketing Strategy for the 4Ps
Tactical Planning Activities
* Short Term Marketing Objectives
Developing the Marketing Action Plan
* Developing Activities for the 4 Ps
* Scheduling Activities
* Allocation of Human and Financial Resources
* Using the Yearly Master Action Plan
METODE TRAINING
1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games
JADWAL TRAINING 2022
18-19 Januari 2022
22-23 Februari 2022
15-16 Maret 2022
19-20 April 2022
23-24 Mei 2022
14-15 Juni 2022
12-13 Juli 2022
23-24 Agustus 2022
13 – 14 September 2022
11-12 Oktober 2022
8 – 9 November 2022
29-30 November 2022
13-14 Desember 2022
Jadwal tersebut juga dapat disesuaikan dengan kebutuhan calon peserta
LOKASI PELATIHAN :
- Yogyakarta, Hotel Dafam Malioboro (7.250.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (7.750.000 IDR / participant)
- Bandung, Hotel Golden Flower (7.750.000 IDR / participant)
- Bali, Hotel Ibis Kuta (8.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (8.750.000 IDR / participant)
INVESTASI TRAINING
Investasi Pelatihan tahun 2022 ini :
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Pelatihan di Diorama untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Transportasi Peserta ke tempat pelatihan .
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.
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