Pelatihan Strategic Communications Workshops For Hospital and Clinic Industry
Strategic Communications Workshops For Hospital and Clinic Industry
Pelatihan Strategic Communications Workshops For Hospital and Clinic Industry
Purpose
To provide the participants with theoretical and practical knowledge and ideas on planning and implementing a strategic communications campaign.
* Target Participants
* PR Managers
* Marcom Managers
* Brand Managers
Syllabus Pelatihan Strategic Communications Workshops For Hospital and Clinic Industry
Session I: Brand Communications Strategy For Hospital and Clinic Industry
* Brand Concept
* Brand Research
* Brand Identity & Guidelines
* Brand Communications Strategy
* Brand Assessment
* Case Study
Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
* Marketing Communications Concepts
* Marketing Communications Tools
* WHEN to use WHAT, WHERE, HOW, WHY
* Determining Campaign Objectives
* AISAS
* Case Study
Session III: Effective PR Campaign For Hospital and Clinic Industry
* PR Concepts
* Message House
* Objectives & Action Plans
* Media Relations
* Media Monitoring
* Crisis Management
* Case Study
Session IV: Effective ATL Campaign For Hospital and Clinic Industry
* ATL Concepts
* ATL Tools
* Objectives & Action Plans
* Creative Process
* Media Strategy
Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
* BTL Concept
* BTL Tools
* Objective & Action Plans
* Brand Activation Strategy
* Event Strategy
* Case Study
Session VI: Effective Digital Campaign For Hospital and Clinic Industry
* Digital Campaign Concepts
* Digital Campaign Tools
* Objectives & Action Plans
* Social Media Strategy
* Social Listening & Measurement
* Case Study
Session VII: Strategic Planning For Hospital and Clinic Industry
* Strategic Planning Process
* Strategic Communications Proposal
* Group Work
* Group Presentation
Session VIII: Campaign Measurement For Hospital and Clinic Industry
* Output, Outake, Outcome, and Impact
* Campaign Success Measurement
* Group Discussion
METODE TRAINING
1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games
JADWAL TRAINING 2022
18-19 Januari 2022
22-23 Februari 2022
15-16 Maret 2022
19-20 April 2022
23-24 Mei 2022
14-15 Juni 2022
12-13 Juli 2022
23-24 Agustus 2022
13 – 14 September 2022
11-12 Oktober 2022
8 – 9 November 2022
29-30 November 2022
13-14 Desember 2022
Jadwal tersebut juga dapat disesuaikan dengan kebutuhan calon peserta
LOKASI PELATIHAN :
- Yogyakarta, Hotel Dafam Malioboro (7.250.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (7.750.000 IDR / participant)
- Bandung, Hotel Golden Flower (7.750.000 IDR / participant)
- Bali, Hotel Ibis Kuta (8.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (8.750.000 IDR / participant)
INVESTASI TRAINING
Investasi Pelatihan tahun 2022 ini :
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Pelatihan di Diorama untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Transportasi Peserta ke tempat pelatihan .
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.
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